Is Your Massachusetts Vacation Rental Reaching Its Full Potential?
You are a vacation rental owner in Massachusetts: whether you own a cozy Cape house in Falmouth, a beach cottage in Gloucester, or a ski getaway in the Berkshires, you have likely asked yourself: “Am I getting the most out of this property?”
For many homeowners who manage their own Airbnb, the answer is no. But the good news is there’s a clear path to better performance, happier guests, and increased revenue.
At Wilkuma, we are experts in Massachusetts vacation rental management, helping owners like you increase earnings, simplify operations, and enjoy peace of mind. Here’s how!
Why Your Vacation Rental Might Be Underperforming on Airbnb & VRBO
Even great properties can lose bookings or leave money on the table due to a few common issues:
Pricing That Doesn’t Keep Up
Many owners set a static nightly rate or copy a neighbor’s pricing. But booking demand shifts daily based on weather, local events, seasonality, and competition. Without dynamic pricing tools (Not Airbnb’s dynamic pricing tool), you're probably overcharging on weekdays and undercharging on weekends & holidays. If you're not 100% sure your pricing is dialed in, please give us a call to see how we can help you generate more revenue.
Inconsistent Guest Communication
I'd like to point out that responding quickly and professionally to guest questions and reviews is key. Airbnb and VRBO actually reward listings that respond faster with higher visibility. Delays can cost you bookings because your SEO on these platforms will suffer and your competitors will show up ahead of you in searches. Our team responds to guest inquiries within 15 minutes of the inquiry. This helps our properties rank high on Airbnb & VRBO.
Photos That Don’t Sell
You know your home is beautiful. But does the listing photography show that? Properties with poor-quality photos often get overlooked. High-end, professionally shot photos boost platform SEO, occupancy rates, and nightly rates. We talk to owners all the time who say, “Yeah, my photos are great.” After reviewing, we determined they are subpar. After we reshoot the house, the owners are always happier with the updated photos. We also reshoot all our Airbnb and VRBO properties every three years to ensure the photos are current.
Cleaning & Turnover Issues
Guests expect hotel-level cleanliness and seamless check-ins. One missed cleaning or a broken appliance can lead to a negative review that tanks your listing for weeks.
The Benefits of Professional Vacation Rental Management in Massachusetts
At Wilkuma, we’ve built a system that takes the stress off your plate while delivering strong performance across every key metric. Here's why vacation rental owners choose to work with Wilkuma as their trusted local vacation rental expert:
Dynamic pricing: We utilize cutting-edge tools to adjust your nightly rates daily, capturing the highest possible revenue.
24/7 guest communication: We handle all messaging, from pre-booking to post-stay, with prompt, friendly support.
Professional photography and listing optimization: We make your property stand out online and convert more browsers into bookings.
Cleaning and maintenance coordination: We ensure every guest arrives to a spotless, well-stocked, and problem-free property.
Local expertise: We specialize in vacation rentals in Gloucester, Rockport, Manchester-by-the-Sea, Cape Cod, and the surrounding areas, so we understand what guests are looking for in each market.
Is It Time to Rethink Your Rental Strategy?
Managing a vacation rental property takes more than just listing it online and hoping for bookings. If you’re ready to maximize your income and minimize your stress, Wilkuma is here to help.
Schedule a complimentary 15-minute call to explore how we can help your property perform at its best.
Or download our Vacation Rental Health Checklist to audit your current setup and spot areas for improvement.
Let your property shine. Let us do the work!
