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The Wilkuma Blog

At Wilkuma, we’re committed to sharing our knowledge with the entire community of Massachusetts vacation rental property owners.
Explore our blog for industry tips and expert insights.

Lucas Merchant 7/15/25 Lucas Merchant 7/15/25

Overwhelmed by Your Vacation Rental? Here’s How a Local Manager Can Help

Historical Kitchen of our Gloucester 3 bedroom close to downtown

Lucas Merchant 7/2/25 Lucas Merchant 7/2/25

Is Your Massachusetts Vacation Rental Reaching Its Full Potential?

Wilkuma Managed North Falmouth 3 bedroom using dynamic pricing to beat the market

Lucas Merchant 6/25/25 Lucas Merchant 6/25/25

2025 Vacation Rental Bookings on the North Shore are behind (And what you can do to increase bookings)

North Shore MA Vacation Rental Management House

Lucas Merchant 5/29/25 Lucas Merchant 5/29/25

New Gloucester Area Restaurants to check out this Summer!

The Salted Cod Arthouse

Lucas Merchant 5/21/25 Lucas Merchant 5/21/25

Mastering Guest Communication: Why It Matters and How Wilkuma Can Help

See how Wilkuma, your local Massachusetts vacation rental management Company, handles Guest Communication

Lucas Merchant 5/15/25 Lucas Merchant 5/15/25

Why You Need a Massachusetts Vacation Rental Management Service (And Why Wilkuma Is the Right Choice)

Partner with the best local Massachusetts vacation rental management service - Wilkuma!

Lucas Merchant 5/8/25 Lucas Merchant 5/8/25

Listing on Airbnb and Vrbo? Why You’re Leaving Money on the Table if You’re Not

Maximize bookings by listing your MA vacation rental on both Airbnb and Vrbo. Discover how multi-platform exposure drives revenue with Wilkuma.

Lucas Merchant 5/7/25 Lucas Merchant 5/7/25

The #1 Reason Your MA Airbnb Isn’t Getting Bookings (And How to Fix It)

If your vacation rental is sitting empty longer than it used to, you’re not alone. Massachusetts Airbnb and vacation rental properties are seeing a real shift. Fewer early bookings. More last-minute guests. Longer gaps on the calendar.