Listing on Airbnb and Vrbo? Why You’re Leaving Money on the Table if You’re Not
If you only list your Massachusetts short-term rental on one platform (Airbnb or VRBO), you’re missing out on serious revenue potential. At Wilkuma, we manage vacation rentals across the North Shore, South Shore, and Cape Cod. Our properties are always marketed on both Airbnb and VRBO. If your listing is not on both channels, you are likely leaving around 15-25% of the annual revenue potential of the property on the table.
Here’s why.
You’re Invisible to Half the Market
Airbnb and VRBO cater to different types of travelers.
Airbnb tends to attract younger guests, weekenders, and city-based travelers.
VRBO appeals more to families, international travelers, and longer-term vacationers.
If you’re only listed on one, you’re invisible to potential renters. In competitive MA vacation rental markets like Rockport, Manchester-by-the-Sea, and Cape Cod, that’s a major handicap.
More Visibility = More Bookings
The numbers speak for themselves:
Hosts who list on both Airbnb and Vrbo can earn up to 22% more per year compared to single-platform listings, according to studies done by AirDNA and Pricelabs.
Various industry reports over the years indicate that properties on multiple platforms see up to 35% higher occupancy rates.
Simply put, when more people see your property, more people book it.
Syncing Calendars Doesn’t Have to Be a Nightmare
One of the biggest fears hosts have about listing on both platforms is double bookings. But with the right tech, that’s a non-issue.
At Wilkuma, we run our properties through Guesty, a powerful syndication and calendar-syncing tool. It automatically updates your availability, prices, and messages across Airbnb, Vrbo, Booking.com, and more. That means:
No double bookings
No manual price changes
No messaging mix-ups
Multiply Your Exposure. Not Your Workload.
Marketing your property across platforms is essential to optimizing your annual revenue, but doing it alone can be overwhelming. That’s where a professional vacation rental management team like Wilkuma comes in. We handle:
Multi-platform listing creation
Dynamic pricing optimization and local North Shore and MA market pricing
Guest communication
Calendar syncing
Cleaning and maintenance
Bottom Line: More Platforms = More Profit
If your vacation rental isn’t listed on Airbnb and VRBO, you’re leaving money on the table and handing bookings to your competition.
Let Wilkuma help you change that.
We’ll list your property everywhere it should be and make sure it shines on every platform.
Ready to increase your bookings?
Schedule a free call with us →
